My Most Immortal Ad: Vicki Maguire

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My Most Immortal Ad: Vicki Maguire

The Immortal Awards has extended the entry deadline to next Friday, 18 September, 6pm NZ time. In the run up to the extended entry deadline, LBB’s jurors have been taking it in turns to select the ads and campaigns that are most immortal to them, revealing the reasons why they’ve stayed with them until this day.


Today it’s the turn of Vicki Maguire, chief creative officer of Havas London, who picks a TVC packed with thrills that still gives her the chills…

Nike ‘Parklife’ (TBWA Simons Palmer, 1996)

This is one of my favourite ads. Of all freaking time. I was on my first placement and wading through a tonne of Femcare radio ads. I was about to tell my bosses they could shove their tampon briefs up their arse, so to speak, then this came out.

I fell in love with advertising all over again. The pure joy of this ad still takes my breath away. Yes the format is dated, yes the haircuts are ridic, but look at the young Cantona’s face. They’re playing for the thrill of it. It still gives me chills.

Yes, Guinness ‘Surfer’ cost more, Superhumans had a better track (arguably), and Cog is better choreographed… but this ad changed the game. Nike was a basketball brand before this. And, come on, I defy you to watch a better six-second opening shot than egg cracking pan.


The Immortal Awards entry system is now open. Every member of Little Black Book is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive two entries, whilst Silver and Gold members get five entries. The full list of rules, including eligibility dates, can be found here.

If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, contact Lynchy here:

LBB member agencies In Australasia
Akcelo, Akkomplice Melbourne, AnalogFolk, AZK Media, Bashful, Bear Meets Eagle on Fire, BMF, Bounce Creative, BWM Dentsu Melbourne, BWM Dentsu Sydney, Catfish, Channel T, CHE Proximity, Clemenger BBDO Sydney, Clemenger BBDO Melbourne, Clemenger BBDO Wellington, Colenso BBDO, The Communications Council, The Core Agency, Cox Inall Change, DDB Melbourne, DDB Sydney, Deloitte Digital Melbourne, Edge, Emotive, Enigma, FCB New Zealand, Federation Auckland, Fenton Stephens, Frank Digital, The Hallway, Hardhat, h-Commerce, Host/Havas, Ikon, Innocean, Isobar, Leo Burnett Melbourne, Leo Burnett Sydney, Magnum Opus Partners, M&C Saatchi, McCann Melbourne, McCann Sydney, The Monkeys Sydney, MusicBrief, Ogilvy Sydney, Orchard, Paper Moose, Reborn, Re Sydney, Redengine SCC, R/GA APAC, The Royals, Rumbletown, Saatchi & Saatchi Sydney, Saatchi & Saatchi Melbourne, Saatchi & Saatchi New Zealand, SDWM, 72andSunny, Showpony Adelaide, The Source, Special Group Auckland, Special Group Sydney, Spinach, Taboo, 303 MullenLowe Sydney, Thinkerbell, Town Square, TBWA Sydney, TBWA New Zealand, UnDigital, VCCP Sydney, The Works, Wunderman Thompson Sydney.

LBB member production companies In Australasia
AIRBAG, Alt.VFX, ARC EDIT, Clockwork Films, Collider, Curious, Cutting Edge, Eardrum, The Editors, Exit Films, Filmgraphics, Fin Design + Effects, Final Sound, FINCH, Flying Fish, Good Oil, Heckler, Jumbla, Motion Sickness, Passion Pictures, Photoplay, Plaza Films, The Producers, Revolver/Will O’Rourke, Rumble Studios, Scoundrel, Sedona Productions, Sweetshop, Taxi, //Thirteen & Co, Uncanny Valley, Velvet, Winifred.