Kimberly Clark appoints Clemenger Group specialist agencies

Clemenger Group specialist agencies Raydar, 99 and Porter Novelli – together with Hearts & Science, Socialites Group (including The Social Club) – have been awarded the New Zealand business for multinational personal care company, Kimberly Clark.

The agencies will work together as a dedicated, collaborative and multi-disciplinary team, providing a first-class, integrated solution for Kimberly Clark. Expertise across the collective will bridge creative, shopper, media, PR, social and influencer marketing and activation disciplines.

The agencies will deliver work for some of NZ’s favourite brands, including Huggies, Kleenex and U by Kotex.

Kiri Hyde, head of marketing at Kimberly Clark said the team’s collaborative response and strong chemistry throughout the process made for a winning formula: “The decision to appoint a group of highly-specialist agencies under one collective structure made complete sense. The team demonstrated an impressive and in-depth understanding of our brands and brought palpable energy for the work. We are so excited to welcome all agency partners as an extension of our team.”

The relationship with Kimberly Clark will commence in 2021, with planning already underway.

Tom Roydhouse, general manager of Raydar and 99 on behalf of the group, said the win shows the power of collaboration between agencies: “Our approach provides a truly integrated proposition for the team at Kimberly Clark. Having so many experts across different fields means we can streamline our creative thinking and solutions and operate much more efficiently, which is even more important in today’s market.

“We all felt a really strong sense of alignment and chemistry with Kiri and the team from the outset and throughout the pitch process. We are itching to get started.”

Louise Wright, managing director of Porter Novelli, says the brand does incredible work through its community partnerships and the team is primed to tell these stories and further its reputation: “You’d be hard pressed to find a New Zealand household untouched by Kimberly Clark brands. The opportunity to partner with a trusted name making such tangible differences in the communities in which they operate is inspiring and exciting in equal measure. We’re stoked!”