The winners of the 2020 Social Media Marketing Awards, run by the Social Media Marketing Institute, have been announced.
Te Hiringa Hauora/Health Promotion Agency’s “Pre Testie Bestie” work is part of the “Don’t know? Don’t Drink” campaign, which encourages women to stop drinking alcohol should they believe there is a chance they might be pregnant.
Pre-Testie Bestie took out 7 awards at their virtual Awards Gala Night on 8 October:
Best Public Sector Social Media Campaign
Best Social Media Storytelling
Best Use of Instagram
Best Use of Instagram Stories
Best Use of YouTube
Most Innovative Use of Social Media
Best Use of Video on Social Media
Says Leisa Wall and Peter Vegas, executive creative directors, FCB NZ: “Pre-Testie Bestie was targeted at a very specific audience and we are lucky to have a client in Te Hiringa Hauora who understands the importance of reaching out to this group in their own unique language.”