Mazda NZ appoints MBM as new media agency

(Pictured L-R: Sean McCready, managing partner MBM and David Hodge, managing director Mazda Motors of New Zealand)

Mazda Motors of New Zealand has appointed media connections agency MBM to run its media strategy, planning and campaign management.

MBM started working with Mazda during the first lockdown and has helped launch the Mazda CX-30 Small SUV, the Mazda CX range and is now working on the new All-New BT-50 Ute campaign.

As well as strategic planning, MBM’s services to Mazda include search management, measurement and analytics, and social media strategy.

Says Terrianne Brown, general manager of marketing, Mazda: “MBM has already proven to be an invaluable partner. We’ve challenged them to significantly advance our digital approach in particular, and they have responded brilliantly.”

Says Sean McCready, managing partner, MBM: “We are really excited to be working with Mazda. It already feels like a great client / agency fit and we’re looking forward to doing some powerful work together in the digital transformation space.”