Mayfield keeps the lights on during work from home with help from digital agency Loud Days

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Mayfield keeps the lights on during work from home with help from digital agency Loud Days

Mayfield knows a thing or two about keeping the light on; they’ve done it since 1945 when Adi Felder settled in Melbourne after the second world war and began selling lamp shades from a stall in Melbourne’s Glenferrie Markets.


Flick the switch to 2020, as one of Australia’s premier commercial lighting suppliers, and the sudden need to light up Australia’s Work From Home spaces as commercial orders declined.

Says Mark Felder, marketing and sales director, Mayfield: “We needed to move quickly and find a partner who could help us tap into the retail market, while respecting our wholesale customer relationships. We also wanted to ensure that the Mayfield brand story translated to our new online customers.

Loud Days came recommended from a number of other retailers such as Vtech and National Hearing Care, where they combined data & digital creative to develop a strategy that delivered on our business objectives and campaign KPIs.”

Says Mathew Fagan, general manager, Loud Days: “Mayfield came to us with a clear vision for the online future of their brand. Through in-depth audience analysis, Loud Days executed a digital media strategy that saw online sales for Mayfield increase 78% over the previous quarter.

“We’ve seen a number of companies retreat over the past nine months who are now struggling to get back on their feet, but those brave enough to take charge and adapt to the new retail environment by leveraging data, insights and great creative are really getting ahead and proving that great businesses can thrive in uncertain times.

“I would like to thank our clients for their continued support this year. It’s been a testament to the strength of our relationships and the trust required to keep businesses moving during challenging times.”

Loud Days is a leading data-driven digital marketing agency in Melbourne. We leverage our expertise to develop business and marketing strategies that return tangible results for clients. We’d also like to welcome The Card Network and TIG Freight to the Loud Days family!

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