Scroll Media partners with Healthline Media to bring new marketing opportunities to Australian and NZ advertisers
Australian and New Zealand based ad sales network Scroll Media announced an agreement with global health information giant Healthline Media to offer advertisers display, video and new content offerings across the two sites Healthline.com and MedicalNewsToday.com.
Healthline Media has a fast growing audience with over 16.8MM monthly visits in Australia and 2.8MM in New Zealand from consumers interested in trusted, evidence-based health news and information.
Says Jane Ormsby, managing director of Scroll Media: “Now advertisers can align their brands with content hubs and integration to help consumers find the right brands to treat their health-related concerns.”
San Francisco-based Healthline Media’s mission is to empower people to be their strongest and healthiest selves by being a trusted ally in their pursuit of health and well-being. The company’s properties include Healthline.com, MedicalNewsToday.com and Greatist.com. Healthline Media’s sites provide evidence-based articles with the highest standards of medical integrity that support the modern health consumer with a whole-person approach to health and wellness. Across all of its properties, Healthline Media publishes articles authored by more than 120 writers and reviewed by more than 100 doctors, clinicians, dietitians, and other experts. The company’s repository contains more than 70,000 articles, each updated with current protocol. More than 250 million people worldwide and 87 million people in the U.S. visit Healthline’s sites each month, according to data from Google Analytics and Comscore, respectively. Healthline Media is owned by Red Ventures.
Scroll Media recently expanded its Australian sales team with the appointment of senior account manager Isabella Ronzel, formerly from Channel 7 and Pedestrian Media.
The agreement is effective November 1st and Ormsby said the team are looking forward to helping brands target specific health related content.