Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judges are Tom and George McQueen, associate creative directors at Droga5, New York.
Winner: Channel 4 – Random Acts ‘Damage Control‘. Among the assortment of big budget, big brand, festive ads this week, this is the much harder film to make. Hats off for combining comedy with an honest, raw and elegantly executed conversation on racial injustice in the everyday. It lays bare how attitudes become normalized with a gut punching question of accountability. Those flippant closing remarks “that’s more your thing” brutally drive the truth home that there’s equal complicity in silence and inaction. In a year where the world has had a gutful and started to rally around real change this film only strengthens the conversation that the onus isn’t on Black people and people of colour to end racism, it’s on white people to take responsibility and be drivers of change. Powerful stuff. READ ON…