AMI Insurance reminds Kiwis they are ‘on your side’ in new brand campaign via Colenso BBDO
Televisions that dream of great adventure, bathroom taps that turn into fountains and posts that perform invisibility tricks are part and parcel of AMI’s newly-launched brand platform via Colenso BBDO, that celebrates the company’s human approach to insurance for Kiwis.
The campaign is inspired by real experiences of how AMI customers say they feel when something goes wrong in their lives. Shot by Alex Roberts of FINCH, the short films use anthropomorphic household items to show that it can indeed feel like posts appear out of nowhere, taps have minds of their own, and that TVs sometimes just disappear out the door.
Says Jessica Bunker, marketing manager, AMI: “Humanness is at the centre of AMI’s values and our team members are committed to being on the side of our customers. This means we know that when something happens and a customer makes a claim, listening to them goes a long way in making them feel that we’re on their side when it might feel to them like the world isn’t.
“A key part of the creative strategy was to give these everyday inanimate objects quirky personalities and to create a memorable campaign that also resonates with Kiwis’ everyday lives.”
Says Henry Kozak, strategy director, Colenso BBDO: “New Zealanders need to know their insurer is going to be on their side when they call to make a claim. They need to know they have their best interests at heart and that they’ll respond with understanding in those often stressful moments. “On your side” is AMI reinforcing that promise.”
On Your Side launches this week nationwide, across TV, OOH, digital, press and social channels.
Client: AMI
Agency: Colenso BBDO
Production Company: FINCH
Director: Alex Roberts
Managing Director: Corey Esse
EP / Producer: Jimena Murray
DOP: Ginny Loane
Editor: Lucas Baynes at ARC EDIT
Post production (company name): Perceptual Engineering
Colourist: Matic Prusnik
Online: Jon Baxter at Perceptual Engineering
Music & Sound Design Producer: Tamara O’Neill
Music Composition: Peter van der Fluit
Sound Design & Music (company name): Liquid Studios
Sound Engineer: Craig Matuschka
Marketing Manager, AMI: Jess Bunker
Senior Segment Manager, AMI: Melanie O’Leary
Marketing Coordinator, AMI: Meika Etheridge
General Manager, Customer and Marketing – Renee Milkop-Kerr
Media: PHD Media
18 Comments
I love the tap one.
Super cute. Lovely story telling and sound craft.
These are great, much better than the old work. An actual message that makes sense, and great story-craft.
Looks and feels very similar to this https://www.bestadsontv.com/ad/67880/NZI-Business-Insurance-The-Devils-Chair
Whose lovely voice is behind your insightful advertisements?
I’d like an answer to your question too! But it sounds like Maggie Smith!
Sounds like Judy Dench to me. I would like to know because it’s bugging me
I think the voice on the ad sounds like Cathy Dowling.
Is it the actress who played Lynn of Tawa…
Jeanette McDonald
I think it’s Jo Brand, the English comedienne
Just came to see if the person speaking on this ami advertisement is Ginette McDonals because it sure as anything sounds exactly like her?
Laughed at all the other guesses because none of them sound anything like Ginette McDonald except for the one other person who also thinks it’s Ginette McDonald.
I thought I was Ginnette Mcdonald as well, really like these ads. Well done all involved
I think it’s Ginette McDonald AKa Lyn of Takea?
It sounds like Judi Dench to me , but it could be Ginette McDonald
The voiceover artist sounds a lot more like Zoe Wanamaker to me.
Lyn of Tawa . . . Legend
I think she sounds like Peta Mathias
I think it is the voice of Peta Methias