Sweetshop’s Mark Albiston has directed a poignant, family-centric film for BNZ from Colenso BBDO.
This year has changed the lives of so many New Zealanders, forcing us all to look at our spending and ourselves. Families have become more important than ever. Everyday people have been forced to make changes in their everyday lives to make ends meet.
The film tells the story of Kiri, who like many Kiwis this year, has had to move back home. It’s Christmas and she likes the feeling of warmth and security, but the unplanned move back to the family home is a tough transition. As she starts to adjust to home with her family after years away, she comes to the realisation of what’s really important.
Says Albiston: “This spot is a nice reminder that Christmas isn’t about giving monetary gifts, it’s the thought that counts and we should all be thinking about our family and friends. It’s been a tough year.”
Says Kate Roydhouse, executive producer at Sweetshop: “We loved this script from Colenso. Simplicity was key throughout and Mark has made a wonderfully cinematic, emotive film that will no doubt resonate with all Kiwis.”
Agency: Colenso BBDO
CCO: Levi Slavin
ECD: Maria Devereaux
Art Director: Harry Skelton
Managing partner: Rachel Aikin
Business Director: Anastasia Potter
Head of TV: Tash Gill
Still Photographer: Troy Goodall
Production company: Sweetshop
Director: Mark Albiston
Executive Producer: Kate Roydhouse
Executive Producer: Ben Dailey
Producer: Andy Mauger
DOP: Ginny Loane
Editor: Luke Haigh
Colourist: Pete Richie
Music: Cam Ballantyne
Sound: Franklin Road