The Immortal Awards Announces 2020 Winners; TBWA\New Zealand ranked #1 agency in NZ

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The Immortal Awards Announces 2020 Winners; TBWA\New Zealand ranked #1 agency in NZ

The winners of the 2020 Immortal Awards have been announced and just four projects have been crowned Immortal by this year’s jury. Whilst New Zealand has not received any winners or commendations, TBWA\New Zealand has been named Australian agency of the year, followed by Clemenger BBDO Wellington and Colenso BBDO.

 

With every single entry into the Immortal Awards scoring points, the results of this year’s Immortal Awards, as well as previous years can be viewed on the League Table of Creativity. This year’s results mean that Australia ranks #3 and New Zealand ranks #12 on the country list, with the region’s top creative companies as follows:

Top 5 NZ Agencies 2020:
1 TBWA\New Zealand
2 Clemenger BBDO Wellington
3 Colenso BBDO
4 Special Group Auckland
5 Motion Sickness

Top 5 Agencies Australian 2020:
1 Special Group
2 DDB Sydney
3 M&C Saatchi Sydney
4 CHE Proximity
5 Bear Meets Eagle on Fire

Top 5 ANZ Production Companies 2020:
1 Revolver/Will O’Rourke
2 FINCH Sydney
3 Collider
4 Sweetshop Australia
5 AIRBAG

The 29 piece shortlist was discussed and debated by a global jury, composed of jurors from each of this year’s five regional competitions, with just four Immortal winners and five Commendations being awarded this year.

The winning projects were selected at the final virtual round of judging held on Friday 20th November 2020.

This year’s Immortal winners are:

An Nahar Newspaper – The New National Anthem Edition, submitted by Impact BBDO
Bodyform/Libresse – #wombstories, submitted by AMV BBDO, Trim and 750mph
Burger King – Moldy Whopper, submitted by Publicis Romania
Nike – You Can’t Stop Us, submitted by Pulse Films

The winning projects were selected at the final virtual round of judging held on Friday 20th November 2020.

AMV BBDO picked up a record-breaking third Immortal Award for #wombstories, the only UK winner in 2020.

The multi-agency efforts behind Burger King’s Moldy Whopper see Immortal Awards heading to Sweden, Spain and Romania for the first time, as well as to the US which also receives an Immortal Award for Nike’s You Can’t Stop up.

Building on the competition’s growth last year, there was a 50% increase in entries in 2020 with work being submitted from a record 52 countries.

Despite the huge uplift in entries this year’s global jury maintained the incredibly high standards set by the juries in the competition’s first two years, limiting the number of Immortal winners to four – the same number as 2018 and 2019 – whilst reducing the number of Commendations from 13 in 2019 to just five in 2020.

Says Matt Cooper, founder, Little Black Book: “Again, we’ve seen the Immortal Awards go from strength to strength this year. Whilst there were suggestions that there’ll be a lack of great work this year, our global shortlist was packed full of fantastic work from every region. With more work coming in from more countries, our global League Table of Creativity continues to grow and we’re excited to share this year’s results with the world. The passion and dedication from this year’s jurors has been phenomenal and we’re proud to see how the jury now very clearly understands what they are judging. Immortals means Immortal. Congratulations to all involved in this year’s winners.”

Says Paul Monan, Awards director, Little Black Book: “In what has been a strange year for all, we’re excited to reveal this year’s winners and celebrate incredible work from all over the world. A huge congratulations to the companies and teams behind each and every winning project as this year’s juries were as tough as ever. We can’t wait to get started on next year’s competition and continue shining a spotlight on work from as many countries as we possibly can.

The full list of winners for The Immortal Awards 2020:

IMMORTAL:
An Nahar Newspaper – The New National Anthem Edition, submitted by Impact BBDO – Dubai, UAE
Bodyform/Libresse – #wombstories, submitted by AMV BBDO, Trim and 750mph – London, UK
Burger King – Moldy Whopper, submitted by Publicis Romania – Bucharest, Romania
Nike – You Can’t Stop Us, submitted by Pulse Films – Los Angeles, USA

COMMENDATION:
IKEA – Silence the Critics, submitted Mother London, Electric Theatre Collective, Whitehouse Post & Wake The Town – London, UK
Institutional / Corner Magazine – #Askfor24, submitted by MullenLowe Brasil – Sao Paulo, Brazil
P&G – The Look, submitted by Barking Owl – Los Angeles, USA
Riz Ahmed – The Long Goodbye, submitted by Somesuch & Final Cut London – London, UK
The New York Times – Life Needs Truth, submitted by Droga5 New York, Somesuch, Trim & Soundtree -New York, USA and London, UK

The global League Table rankings for 2020 are as follows:

Agency Network:
1. BBDO
2. McCann
3. Publicis

Agency:
1. AMV BBDO
2. Impact BBDO
3. Publicis Groupe Romania

Production Company:
1. Pulse Films (US)
2. Chelsea Pictures
3. Somesuch (UK)

Post Production:
1 Company 3 New York
2 Electric Theatre Collective London
3 Framestore London

Edit Company:
1. Trim
2. Final Cut London
3. Cosmo Street

Music & Sound:
1. 750mph
2. MOKOH Music
3. Soundtree

Country:
1. UK
2. USA
3. Australia
4. Germany
5. United Arab Emirates
6. Brazil
7. Netherlands
8. Ireland
9. Canada
10. Spain

LBB member agencies In Australasia:
Akcelo, Akkomplice Melbourne, AnalogFolk, Andpeople, Awaken Media, AZK Media, Bashful, Bear Meets Eagle on Fire, BMF, Bounce Creative, BWM Dentsu Melbourne, BWM Dentsu Sydney, Cassells & Co, Catfish, Channel T, CHE Proximity, Clemenger BBDO Sydney, Clemenger BBDO Melbourne, Clemenger BBDO Wellington, Colenso BBDO, The Communications Council, The Core Agency, Cox Inall Change, Cypha Digital, DDB Melbourne, DDB Sydney, Deloitte Digital Melbourne, Edge, Emotive, Enigma, FCB New Zealand, Federation Auckland, Fenton Stephens, Frank Digital, The Hallway, Hardhat, Hello, Host/Havas, Ikon, Innocean, In Marketing We Trust, Isobar, Leo Burnett Melbourne, Leo Burnett Sydney, Magnum Opus Partners, M&C Saatchi, MBM, McCann Melbourne, McCann Sydney, The Monkeys Sydney, The Monkeys Melbourne, MusicBrief, Ogilvy Sydney, Orchard, Paper Moose, Reborn, Re Sydney, R/GA Sydney, R/GA Melbourne, The Royals, Rumbletown, Saatchi & Saatchi Sydney, Saatchi & Saatchi Melbourne, Saatchi & Saatchi New Zealand, SDWM, 72andSunny, Showpony Adelaide, The Source, Special Group Auckland, Special Group Sydney, Spinach, Taboo, 303 MullenLowe Sydney, Thinkerbell, Town Square, TBWA Melbourne, TBWA Sydney, TBWA New Zealand, UnDigital, VCCP Sydney, VMLY&R Melbourne, We Are Social, The Works, Wunderman Thompson Sydney, YoungShand.

LBB member production companies In Australasia:
AIRBAG, Alt.VFX, ARC EDIT, Clockwork Films, Collider, Curious, Cutting Edge, Eardrum, The Editors, Exit Films, Fiction, Filmgraphics, Fin Design + Effects, Final Sound, FINCH, Flying Fish, Good Oil, Heckler, Jumbla, Limehouse, Motion Sickness, Passion Pictures, Photoplay, Plaza Films, The Producers, Resn, Revolver/Will O’Rourke, Rumble Studios, Scoundrel, Sedona Productions, Sherpa, Skyhouse Studios, Sweetshop, 3p Studio, Taxi, Uncanny Valley, Unlisted, Winifred.

Membership enquiries: michael@campaignbrief.com.