Harry Taylor joins True from TBWA NZ\Eleven in the role of senior strategist

True has appointed Harry Taylor to the role of senior strategist effective immediately.

True’s strategy director, Ruth Blair, says Taylor is a perfect fit for True as he embodies the agency’s philosophy of helping brands to contribute to our culture in a positive way.

Says Blair: “Harry knows how to build brands that people want to be around and understands the fine line between being interesting and self-interested. He has an innate ability to mash up strategy, media, innovation and technology disciplines to deliver commercial results for our partners and is a genuinely lovely person.”

Taylor joins True from TBWA NZ\Eleven where he was the strategic lead across a wide range of the agency’s projects/clients and has picked up gongs at D&AD, the Effies and the Pressies.

Prior to TBWA, Taylor had a number of strategic and in-house marketing roles in the UK and has worked on the global accounts of adidas, McDonald’s and Carlsberg.