Spikes Asia 2021: Special Group, DDB Aotearoa and Colenso BBDO score one Grand Prix each; Special Group named Independent Agency of the Year; DDB Aotearoa named New Zealand Agency of the Year
The Spikes Asia Festival of Creativity has today revealed the Grands Prix and Special Award winners, recognising the best work from across Asia-Pacific’s branded communications industry. New Zealand has scored three Grand Prix Awards. Special Group NZ has been named Independent Agency of the Year, whilst DDB Aotearoa has been named New Zealand Agency of the Year.
Special Group New Zealand / Sydney won the Integrated Grand Prix for Tourism New Zealand ‘Good Morning World’; DDB Aotearoa took the Grand Prix for Good for New Zealand Aids Foundation ‘NZAF – Sperm Positive’ and Colenso BBDO picked up the Healthcare Grand Prix for Spark ‘Play’.
Says Justin Mowday, CEO, DDB Group Aotearoa: “We’re incredibly proud to be named Spikes Asia New Zealand Agency of the Year, particularly in a year when Aotearoa was recognised as the second most creative country in all of Asia. A huge thank you to our incredible team, particularly all those who contributed to the winning work, and a massive congrats to NZ Aids Foundation and the DDB/Mango teams behind Sperm Positive which won a thoroughly well-deserved Grand Prix for Good.”
The ‘PLAY NZ’ campaign for Tourism New Zealand was also awarded the Media Grand Prix, created by Australian agency TBWA\Sydney.
Australia has taken the most Grands Prix, followed by Japan with four and New Zealand and Thailand with three.
Says Piyush Pandey, chief creative officer, worldwide and executive chairman, Ogilvy, India, and jury president of this year’s Film, Print & Publishing and Radio & Audio juries: “Good work stands out in good times and bad. I am glad that the jury had enough work to choose from, despite the difficulties that the world faced in 2020. Congratulations to all the worthy winners.”
Says Philip Thomas, chairman, Spikes Asia: “It’s been fantastic to see such a breadth of work awarded across this creatively diverse region, and the release of The Spikes Asia Creativity Report means that we can now really start to analyse and interrogate the work to understand APACs industry landscape. Well done to all the winners – they have played their part in setting the benchmark in creative excellence.”
This year’s Grand Prix winners are:
Brand Experience and Activation:
From 377 entries received, 46 Spikes were awarded: 5 Gold Spikes, 10 Silver, 30 Bronze and the Grand Prix that went to ‘Stay Home Miles Exchange’, Thai Airways, Wunderman Thompson Bangkok, Thailand.
Creative eCommerce:
From 50 entries, 7 Spikes were awarded: 1 Gold Spike, 2 Silver, 3 Bronze and the Grand Prix that went to ‘Publicly Traded’, Lifestyles, FCB/SIX NY, USA.
Creative Effectiveness:
From 24 entries, 2 Spikes were awarded: 1 Creative Effectiveness Spike and the Grand Prix that went to ‘Safety Hub’, NRMA, CHE Proximity, Melbourne, Australia.
Creative Strategy:
From 87 entries, 8 Spikes were awarded: 1 Gold Spike, 3 Silver, 3 Bronze and the Grand Prix that went to ‘Project Free Period’, Johnson & Johnson, DDB Mudra, Mumbai, India.
Design:
From 150 entries received, 14 Spikes were awarded: 3 Gold Spikes, 4 Silver, 6 Bronze and the Grand Prix that went to ‘Donation Dollar’, The Royal Australian Mint, Saatchi & Saatchi, Melbourne, Australia.
Digital:
From 339 entries received, 28 Spikes were awarded: 4 Gold Spikes, 7 Silver, 16 Bronze and the Grand Prix that went to ‘“The Ocean: Future Masterpieces” Exhibition’, Yokohama Hakkeijima Inc., Dentsu Live Inc., Tokyo / Dentsu Inc., Tokyo / Dentsu Digital Inc., Tokyo.
Digital Craft:
From 66 entries received, 5 Spikes were awarded: 1 Silver Spike, 3 Bronze and the Grand Prix that went to ‘“The Ocean: Future Masterpieces” Exhibition’, Yokohama Hakkeijima Inc., Dentsu Live Inc., Tokyo / Dentsu Inc., Tokyo / Dentsu Digital Inc., Tokyo.
Direct:
From 221 entries received, 19 Spikes were awarded: 3 Gold Spikes, 5 Silver, 10 Bronze and the Grand Prix that went to ‘Donation Dollar’, The Royal Australian Mint, Saatchi & Saatchi, Melbourne, Australia.
Entertainment:
From 108 entries received, 9 Spikes were awarded: 2 Gold Spikes, 3 Silver, 3 Bronze and the Grand Prix that went to ‘Land of Lightbulbs’, Petronas, Directors Think Tank, Petaling Jaya / Ensemble Worldwide, Petaling Jaya, Malaysia.
Film:
From 372 entries received, 16 Spikes were awarded: 1 Gold Spike, 7 Silver, 7 Bronze and the Grand Prix that went to ‘Shop Unfriend’, Central Department Store, Wolf Bangkok, Thailand.
Film Craft:
From 227 entries received, 27 Spikes were awarded: 2 Gold Spikes, 8 Silver, 17 Bronze. No Grand Prix was awarded.
Glass – The Award for Change:
From 20 entries received the Grand Prix was presented to ‘Times Out & Proud Classifieds’, The Times of India, FCB India, Delhi, India.
Healthcare:
From 146 entries received, 15 Spikes were awarded: 1 Gold Spike, 6 Silver, 7 Bronze and the Grand Prix that went to ‘Play’, Spark, Spark New Zealand, Auckland / Colenso BBDO, Auckland, New Zealand.
Industry Craft:
From 90 entries received, 8 Spikes were awarded: 1 Gold Spike, 3 Silver, 3 Bronze and the Grand Prix that went to ‘Donation Dollar Coin (Small Scale Ambient/Outdoor)’, The Royal Australian Mint, Saatchi & Saatchi Melbourne, Australia.
Innovation:
From 8 entries received, 2 Spikes were awarded: 1 Innovation Spike and the Grand Prix that went to ‘Avatar Robot Cafe’, Ory Laboratory, ADK Creative One, Tokyo, Japan.
Integrated:
From 35 entries received, 3 Spikes were awarded: 2 Bronze and the Grand Prix that went to ‘Good Morning World’, Tourism New Zealand, Special Group, Auckland / Special Group, Sydney, New Zealand / Australia.
Media:
From 228 entries received, 23 Spikes were awarded: 5 Gold Spikes, 6 Silver, 11 Bronze and the Grand Prix that went to ‘PLAY NZ’, Tourism New Zealand, TBWA\Sydney, Australia.
Mobile:
From 95 entries received, 9 Spikes were awarded: 2 Gold Spikes, 2 Silver, 4 Bronze and the Grand Prix that went to ‘Stay Home Miles Exchange’, Thai Airways, Wunderman Thompson Bangkok, Thailand.
Music:
From 44 entries received, 6 Spikes were awarded: 2 Silver Spikes, 3 Bronze and the Grand Prix that went to ‘Dream Baby Dream’, Spinifex Gum, SDWM Melbourne, Australia.
Outdoor:
From 162 entries received, 12 Spikes were awarded: 1 Gold Spike, 4 Silver, 6 Bronze and the Grand Prix that went to ‘Donation Dollar’, The Royal Australian Mint, Saatchi & Saatchi, Melbourne, Australia.
PR:
From 219 entries received, 24 Spikes were awarded: 4 Gold Spikes, 10 Silver, 9 Bronze and the Grand Prix that went to ‘Michelin Impossible’, KFC, Ogilvy Australia, Sydney, OPR Agency, Sydney, Australia.
Print & Publishing:
From 76 entries received, 3 Spikes were awarded: 1 Silver Spike, 1 Bronze and the Grand Prix that went to ‘Language Sanctuary – Ad Space For Protecting Endangered Language’, Okinawa Times, Dentsu Inc., Tokyo, Japan.
Radio & Audio:
From 79 entries received, 5 Spikes were awarded: 2 Silver Spikes, 2 Bronze and the Grand Prix that went to ‘Float Like a Dodo’, Defence Force Recruitment, VMLY&R, Melbourne, Australia.
The Grand Prix for Good was honoured to ‘NZAF – Sperm Positive’, New Zealand Aids Foundation, DDB New Zealand, Auckland, New Zealand.
Spikes Asia Special Awards were given as follows:
Network of the Year:
1. Dentsu
2. BBDO Worldwide
3. Ogilvy
Independent Agency of the Year:
1. Special Group, Auckland, New Zealand
2. Special Group, Sydney, Australia
3. Thinkerbell, Melbourne, Australia
Asia Pacific Agency of the Year:
1. CHE Proximity, Melbourne, Australia
2. Saatchi & Saatchi, Melbourne, Australia
3. Dentsu Inc., Tokyo, Japan
Media Network of the Year:
1. Mindshare
2. UM
3. Mediacom
Spikes Palm:
1. Factory01, Thailand
2. Sweetshop, New Zealand
3. Revolver, Australia
Country Agency of the Year:
CHE Proximity, Melbourne, Australia
Ogilvy Hong Kong, Hong Kong SAR
Dentsu Webchutney, Mumbai, India
Dentsu Inc., Tokyo, Japan
Grey Malaysia, Petaling Jaya, Malaysia
DDB New Zealand, Auckland, New Zealand
Ogilvy Singapore
Ogilvy Taiwan, Taipei City, Taiwan
Wunderman Thompson Bangkok, Thailand
Full details of all of the winners as well as insights from the jury presidents and The Spikes Asia Creativity Report can be found on www.spikes.asia.