HMD Global appoints Adhesive as PR, social, content + influencer agency across AUS + NZ

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HMD Global appoints Adhesive as PR, social, content + influencer agency across AUS + NZ

Independent integrated agency, Adhesive, has been appointed as the public relations agency of record across Australia and New Zealand for HMD Global, the home of Nokia phones.


The appointment will see Adhesive manage PR, influencer and social media activity for HMD Global, the home of Nokia Phones across both of its offices. Additionally, Adhesive will be responsible for the corporate reputation management of HMD Global.

Adhesive has been tasked with the role of developing earned media strategies that effectively communicate HMD Global’s brand values and ensure the brand story connects with new audiences.

As part of the retained relationship, HMD Global will also engage Adhesive Studio, Adhesive’s new in-house production and creative workspace, to create compelling content for the brand.

Says Johan Palsson, head of marketing ANZ, HMD Global: “As we continue to operate in a competitive market, we wanted an agency that could deliver disruptive new ideas that would cut through and reach new audiences across all channels. We look forward to working with Adhesive to bring these fresh new ideas to life, and support HMD Global’s goals to make mobile technology accessible to everyone, and showcase our sustainability message.”

Says Mike Maurice, founder and managing director, Adhesive: “HMD Global, the home of Nokia Phones, is a globally renowned, innovative brand which operates in an ever-evolving space. Our job is to keep people up to date with these innovations and telling some interesting stories along the way.”

Adhesive head of PR, New Zealand, Eleisha Balmer is also eager to get started: “My first mobile phone was a Nokia, so the brand has always held a special place for me. Fast forward a couple of decades and the more I discover about the current-day business and its dedication to sustainability, safety and security and digital wellness, the more I’m keen to sink my teeth into local communications to inform and inspire others.”