Robyn Ramsey and Luke Roxburgh, who are currently interning under the insightful eyes of Regan Grafton at Stanley Street, sprinted up to accept their award in front of industry at last Thursday’s Axis Awards to make it the 5th year in a row that MDS has taken out the Google Axis Award.
Says Kate Humphries, programme director for creative advertising at Media Design School: “The Google Student Axis is a tough challenge because if you get in front of people on YouTube intent on watching the video they’ve just searched for, you’re going unleash a swear word or two unless you do it well. What we loved about Robyn and Luke’s entry is it took a another site of swearing for kiwis on YouTube, the old ‘this video is not available in your country’ scenario and flipped it on its head to make the point that Kapiti is only available in our country.
“A big thanks to Val Mathieu and Natasha Galloway from the Comms Council for organising the competition; Victoria Berthinussen, creative agency lead at Google Sydney, for sponsoring the competition and briefing the students; and to judges Lisa Fedyszyn and Jono McMahon from Special Group, Melina Fiolitakis and Slade Gill from FCB, and Victoria Berthinussen again, for taking the MDS and AUT teams through two rounds of judging before handing it over to the Axis judges for the final round.
“A big shout out to the other two teams that made up Media design School’s hat trick of Student Axis finalists this year; Gabrielle Larsen and Arron Sharma, and James McCulloch and Charlotte Upton. While we’re here, we’d also like to take the opportunity to send out a loud raucous cheer to all the MDS alumni at the Axis Awards this year who had their names on 34 Silver & Gold Axis awards, the Emerging Talent award, 3 Grande Axis awards and the Grand Prix award. We really couldn’t be prouder.”