University of Canterbury inspires self-belief in ‘Believe U Can’ film via Strategy Christchurch
Te Whare Wānanga o Waitaha | University of Canterbury (UC) and Strategy Christchurch have created a film to inspire prospective, current and past UC students to celebrate the power their own self-belief has to shape their world.
A continuation of last year’s Believe U Can campaign, and running nationally in conjunction with 2021’s UCme student engagement work, the film produced in conjunction with Resonate, continues to explore one of UC’s core ideologies: that believing in yourself is a fundamental driver of both personal and wider societal progress.
The work continues to position UC as a diverse, culturally inclusive and leading educational and research tertiary institution. One that empathises with the unique challenges the world presents their students today, but who understands their role is to support, guide and motivate them to realise their boundless potential.
Says Tracey Wilson, director – marketing, recruitment and international at University of Canterbury: “This is about our students. Everyday we have the privilege of listening to and working with students on their own journey, who are proudly forging their own paths. And it isn’t necessarily about being loud about that, it’s being authentic and true to themselves. We showcase that, so others can see it, and hopefully they then believe they can too. What was also exciting about this project was that we were able to show off Ōtautahi with the exceptional talent of our local agencies too.”
Says Nick Harvey, managing partner, Strategy Christchurch: “Being given the opportunity to inspire the leaders of tomorrow to take the first and important step on the journey of self-discovery is an honour and privilege. One we wholeheartedly thank our clients and partners for letting us embark on. Their trust and belief in us to deliver is a constant source of inspiration.”
Client: Te Whare Wānanga o Waitaha | University of Canterbury
Agency: Strategy Christchurch
Production Company: Resonate
UCMe Photographer: Dean MacKenzie
