Firstgas has teamed up with creative agency Augusto to share its announcement that it is heading to a zero carbon future with a brand new campaign launching this month across TV, billboards, digital, social, print and press.
In creating the message of its goal to deliver 100% zero carbon gas in pipelines by 2050, Firstgas required a creative campaign to explain what its vision will mean for everyday Kiwis.
Says Wendy Rayman, group marketing manager, Firstgas: “We’ve been a company that has always thrived behind the scenes. But after discovering our pipelines can safely transport hydrogen, we’ve been itching to explain what zero carbon gas will actually mean for New Zealanders.”
Says Adam Thompson, executive creative director, Augusto: “We were over the moon that Wendy and the team at Firstgas Group wanted a campaign to connect with Kiwis, that went beyond your standard PSA.
“This was an exciting opportunity to help announce some really big news about the positive future of gas in New Zealand. We wanted to engage and reassure Kiwis in a playful and more relatable way that the gas they’ve always relied on to power Kiwi culture and the things they love is changing for the better. And better still they can help change the world without actually having to do too much.”
Says Rayman: “While we will soon be mixing hydrogen into our pipelines, we are still exploring other sources such as biogas and bioLPG. It’s a complicated process behind the scenes, but Augusto have helped us develop a simple message to Aotearoa – that gas is changing, so you don’t have to.”
Going live this month, the campaign will play out on TV screens, billboards, digital, social, print and press all over New Zealand. Audiences are invited to visit gasischanging.co.nz for more info.
Client: Firstgas Group
Group Marketing Manager: Wendy Rayman
Creative Agency/Production Company: Augusto
Executive Creative Director: Adam Thompson
Art Director: Aaron Carbines
Copywriter: Tim Gavriel
Commercial Director: Amy Dufty
Account Managers: Kimberley Warren and Ivana Mihaljevich
Producer: Simone Goulding, Nikhil Madhan, Valentine Taylor
Design: James Davison, Nina Vasiljevic
Director: Fernando Hart
Editor: Luka Turjak
DOP: Duncan Cole
Audio: Mark Messanger, Amy Barber @ Bespoke
AC: Matt Hunt, Jack Feng
Production: Loren Prendiville, Antalya Atkinson, Amelia Heimsath
Art Department: Ash Turner, Natalie Keane, Braden White
Playback Operator: Nick Burridge
Gaffer: Ado Greshoff
Best Boy: Ian Philp
LX assist: Aitken Lau
MU/WR: Miranda Raman
Media partner: Together
PR partner: Archer Communications