Eleven PR hires Sarah Watford as business director; Madison Hughes joins as PR consultant

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Eleven PR hires Sarah Watford as business director; Madison Hughes joins as PR consultant

Recent account wins and growing client demand across both TBWA\NZ and Eleven PR has seen the team expand with two new hires.


Eleven PR has recruited Sarah Watford and Madison Hughes to the roles of business director and PR consultant, respectively.

Watford, an expert in influencer marketing and content creation with more than 10 years industry experience, returns to the workforce after taking some time to raise a family. She previously enjoyed stints at Mango Communications and Bloggers Club.

Previously an intern with Eleven PR, Hughes walked straight out of university with a degree in communications and marketing and into a full-time role with the agency.

Eleven PR managing director, Angelina Farry, says the agency is delighted to be welcoming new talent while enjoying a period of rapid growth: “Sarah and Madison will help us continue that growth trajectory by delivering industry leading work that combines media appeal with the disruptive creative TBWA\NZ is known for.

“We are pleased to be welcoming Sarah and Madison to Eleven PR and the wider TBWA\NZ family. They are wonderful humans and are a fantastic addition to an awesome team.”

In the past few months Eleven PR has won new clients including Airbnb, Patron Tequila and Nestle as well as delivering a number of large, integrated campaigns. One highlight, the launch of the new Sony PlayStation 5, combined PR, influencer and event activity with a coordinated global stunt to produce the biggest projection on Auckland’s iconic Sky Tower and the first to be animated.

Working closely with clients of TBWA/NZ as well as with their own clients, Eleven PR specialises in strategic communications, public relations, native content, social media, experiential, sampling, influencer and content creation.