Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…
DDB Aotearoa New Zealand
It’s dark and you’re out on the town. You probably don’t need much encouragement to scoff down a burger and fries. This outdoor campaign uses reflections of night lights on city streets to provide just enough suggestion to point people in the direction of what they really need. Launched to coincide with the end of year party season, Reflections was shot entirely in camera by Toaki Okano to mimic the Big Mac, Cheeseburger, and fries, and is running during evenings throughout inner city locations.
Emerson’s: Tiny Pub
Agency: DDB Aotearoa, New Zealand
Emerson’s put a lot of effort into crafting our beer. And we feel the same way about drinking it. Taking time to appreciate it, without the unnecessary distractions most bars come with. Quality over quantity. So we created the Tiny Pub. The antidote to modern gastropub monstrosities, painstakingly crafted with everything needed to enjoy the perfect beer, and nothing more. It could be booked in pairs for 27 minutes; just the right amount of time to enjoy a pint, and appreciate the tiny dart board, mini piano, and Tiny Pub Gazette. The pub was taken to 20 locations around NZ & led to a 26% sales increase and the brewery’s highest ever brand recognition.
Volkswagen NZ: Patents
DDB Aotearoa, New Zealand
Time is running out to enjoy driving, because soon we’ll be ‘driven’ around by autonomous vehicles. So, we created a campaign that featured real autonomous car patents, owned by other car brands, to make people realise that time is running out to enjoy driving a performance vehicle.
The entry deadline for Campaign Brief’s The Work 2020 is April 30th. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email firstname.lastname@example.org.