Bestads Six of the Best Reviewed by Grant Hunter, global ECD at iris + London chief creative officer
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Grant Hunter, global executive creative director at iris and London chief creative officer.
Summer has finally reared its sweaty, little, red-cheeked face over here in the UK. There’s just a whiff of positivity in the air. But as we start to emerge from lockdown the government’s holiday destination traffic light roulette is causing wide-spread angst on social. Poor vacation starved souls, who had booked trips away, now find themselves facing quarantine or no holiday at all as countries move to amber and red status. More staycations in the UK beckon and that’s probably no bad thing for the health of our planet.
But enough of that, let’s get to the work. Are there any glimmers of hope and positivity amongst this week’s offerings?
All the films were 2 mins long not sure how many ‘TV’ spots have been bought in their respective media plans so could this section just be called Film? That probably opens up a can of worms for a title called Best Ads on TV so I’ll move on.
Freestyle Libre is packed full of sharp observations about what it’s like to be diabetic. For the sector it feels like a breath of fresh air and I’m sure it will connect with its target. The characters are well cast and the spot zips along as we navigate the world of no and don’t know. It’s a champion of the US diabetic population. READ ON…