Elephant Design’s Ashwini Deshpande named president of LIA Design + Package Design jury

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Elephant Design’s Ashwini Deshpande named president of LIA Design + Package Design jury

LIA has announced its stellar list of jurors that will judge the 2021 Design and Package Design entries. Ashwini Deshpande, co-founder and director of Elephant Design, Pune has been named jury president.


As the show that was Created for Creatives, LIA has always been lauded for its caliber of judges and its completely transparent judging system. The 2021 juries, as in the past 35 years, are made up of the world’s most celebrated creative minds whose high standards will set the bar for great creative ideas and executions to be duly recognized and awarded this year.

Says Barbara Levy, president, LIA: “For many brands, design and package design played an important role in 2020.  With more people having to change their lifestyle, we know that many brands have stepped up in terms of design, offering more sustainable options. It will be exciting to see the unique and game-changing design and package design recognized and honored by this very experienced and highly gifted jury.”

Ashwini Deshpande, Co-founder / Director, Elephant Design, Pune – Jury President
David Cano, Creative Director, Interbrand Madrid
Emma Follett, Chief Creative Officer, Design Bridge, London
Sulet Jansen, Creative Director, Switch, Johannesburg
Fernando Kumkum, Co-Founder / Creative Director, Ki Saigon, Ho Chi Minh City
Pum Lefebure, CCO / Co-founder, Design Army, Washington D.C.
Alasdair Lennox, Group ECD of Experience, Americas, Landor & Fitch, New York
Birger Linke, Chief Creative Officer, Birger Linke Design, Beijing
Heinrich Paravicini, Chief Creative Officer, MUTABOR, Hamburg
Lisa Smith, Executive Creative Director, Jones Knowles Ritchie, New York
Toshihiko Tanabe, Executive Creative Director, Dentsu Inc., Tokyo

For more information on the juries, visit our website at: www.liaawards.com.