Bronze Lions to Colenso BBDO/Clemenger BBDO Wellington, TBWA\Auckland and DDB New Zealand in the Cannes Health & Wellness Lions
New Zealand has picked up three Bronze Lions in the Health & Wellness Lions, awarded to Colenso BBDO and Clemenger BBDO Wellington for NZ Government ‘The Public Service Banger’; TBWA\Auckland for Melanoma NZ ‘The Melanoma Typeface’ and DDB New Zealand/NZME Auckland for Autism NZ ‘Toddler Driving Test’.
The Health & Wellness Lions, celebrating creativity for personal wellbeing, received 1,300 entries from which the jury awarded 8 Gold, 15 Silver, and 22 Bronze Lions, as well as two Grands Prix. TBWA\London, UK, won a Grand Prix for their work for Beco, ‘Beco. #StealOurStaff’, which raised awareness of the ‘Disability Employment Gap’ which disrupted employers’ outdated attitudes towards people with disabilities. The UK also won a second Grand Prix in Health & Wellness with AMV BBDO, London, taking the Grand Prix for Essity’s ‘#WomenPainStories’, the taboo-busting campaign that explores the true extent of the pain that women endure.