Awards season can be a difficult time for many creatives. Stress, anxiety and depression are common responses to finding you haven’t made the cut this year – particularly when your feeds are flooded with endless updates from those who have.
So the Send your Cannes-dolences project aims to cheer people up, have a bit of fun, and raise some money for mental health along the way.
Send your Cannes-dolences lets people send a playful condolences card (or write their own) to a friend, colleague or partner who might be feeling a bit down along with a chocolate Lion bar.
It mightn’t look as impressive on the mantel, but it’ll taste a lot better!
And the best part is that all the profits (just under £4 per card) will be donated to Mind for better mental health.
The project was set up by Mark Kelly, a senior creative at The Marketing Store Europe who has once again missed the shortlist 😂