Innovate Access New Zealand has appointed Freemans Bay Indie Republik to manage its Mr Rental business in New Zealand. Republik will be leading brand strategy, creative and all media planning and placement, effective 1st July.
Mr Rental is a franchised business made up of 24 territories nationwide. For the past 18 years they’ve helped Kiwi’s hire everything from furniture to appliances to AV products to computer and fitness gear, with the most flexible service in the market. They also provide home staging for sellers and the real estate industry marketing empty homes.
Mr Rental is the only national chain that does not do rent to own.
Wilf Robinson, general manager, Innovate Access NZ: “I was appointed to the role earlier this year and at that time the business had a number of agencies all providing different services, from different locations. It made sense to consolidate our business under the one roof, and one with a broader skill set. Having worked with Republik in the past and collectively achieving some incredible results, the decision to get them onboard was an easy one.
“We’ve got big plans, so it’s critical we ensure all aspects of the business are aligned going forward. We want to take a fresh look at the brand and our communications to ensure we’re relevant and resonate with our audiences. As a small team in NZ, it’s crucial for me to have a partner I can trust to not only have Innovate Access’s best interests at heart, but also the courage to challenge and evolve our thinking. Republik have proven time and again, over many years, that they hold those values highly.”
Says Paul McNamara, director, Republik: “We’re thrilled to be appointed. Non-ownership models have evolved dramatically over the past decade. We’re all comfortable subscribing to Netflix and getting our music where and when we want it from Spotify; even innovative car brands are now offering subscription-based models, so why not your household electronic goods and furniture?
We’re really excited by the opportunity and are already cracking into it.”