MSL NZ announces new client wins Durex and Global Women as it bolsters its senior team

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MSL NZ announces new client wins Durex and Global Women as it bolsters its senior team

MSL New Zealand is expanding its operations at pace, with the recent wins of two key clients, sexual health product provider Durex and equality advocator, Global Women.


Launched in August 2020, with ex Saatchi & Saatchi PR and Social lead Isobel Kerr-Newell at the helm, the agency has made two new hires to support this growth – appointing Eleanor Ashdown (above left) as a Senior Account Manager and Beccy Churchill (above right) as a Senior Consultant.

Churchill joins from Herd MSL in Sydney, where she was the NZ consultant leading on NZ PR strategy for organisations such as Airbnb, Arnott’s Group and Procter & Gamble. Bringing over a decade of PR experience to the agency, prior to her role at Herd, Beccy spent five years working in PR agencies in London.

Ashdown has seven years of public relations, influencer marketing and experiential experience developed across both New Zealand and the UK. She has previously been an integral team member in award-winning campaigns and her clients have spanned sectors from FMCG to Tech and Consumer Electronics.

Says Isobel Kerr-Newell, MSL NZ Managing Director: “I am delighted to announce these new clients and I am proud of the important work we have been able to do together so far. I look forward to building our ongoing partnerships.”

“With the support of the MSL Network behind us, we’ve been able to offer the market a compelling combination of local PR & Communications expertise with all the access to international tools and expertise that comes from being part of a great network. Coupled with this, our connection to our sister agencies in New Zealand – Saatchi & Saatchi, Starcom, Zenith, MBM and Digitas, means that we’re able to seamlessly integrate broader services whenever a client needs it.

“Eleanor and Beccy have been great additions to the team. They understand the vision for the agency we are building here, the truly inclusive culture we want to create and the world-class standard of integrated communications we want to deliver for our clients.”

Adds Churchill: “There is something about the combination of strategy and creativity that places MSL agencies above the rest. My experience spans a wide range of disciplines, from meaty impact communications and behaviour change campaigns in the UK – right through to the hyper-consumer fun that is getting creative with Arnott’s Tim Tam or Airbnb.

“With the support of the MSL network of 100 agencies around the world – we’re able to punch above our weight. Watch this space, we have big plans – there are exciting times ahead.”