Finance How? Finance Now launches new consumer campaign via Strategy

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Finance Now recently awarded its business to Strategy after a competitive pitch. The new campaign shows (or reminds) Kiwis that when life gets in their way and their needs, wants or desires just can’t wait, Finance Now is there to help provide the solution.


Research showed that Kiwis wanted access to a non-judgemental, friendly source of lending for those unplanned for emergencies, or those ‘let’s do it’ opportunities that come along.

The resulting campaign line was a simple ‘ask and answer’ approach, ‘Finance How? Finance Now’. The campaign was created to increase brand awareness of Finance Now, stimulate interest in Finance Now’s portfolio of lending products and provide quality leads to the Finance Now inbound marketing team.

‘Finance How? Finance Now’ is a fully integrated campaign, not merely ‘matching luggage’ across multiple channels, but with subtly different messaging for consumers who are at different stages of the overall customer journey, each with a clear call to action.

The campaign consists of a master TVC and four 15″ TVCs specific to different lending areas of personal loans, online video, digital and social channels, eDMs and fully supported by Finance Now’s marketing team and call centre.

Says Phil Ellison, CEO, Finance Now: “We were excited to work with Strategy to help us develop new TVCs which were delayed due to Covid disruptions last year. During their pitch, they presented strong concepts that we felt could be leveraged throughout the Personal Loan, Retail and Motor Vehicle channels. This will enable us to develop a consistent brand message throughout all our ATL and BTL consumer touchpoints. The Finance How, Finance Now theme was also a great fit with our Kiwi culture and values in delivering finance solutions to all New Zealanders.”

Says Nick Harvey, managing partner, Strategy: “We’re really enjoying working with Finance Now. They allow us to immerse ourselves in their business so we can feel its rhythm and gain the insights we need to tell their story properly. So from now on when consumers ask, “But, finance how?”, the answer is simply ‘Finance Now”.

Client: Finance Now
Agency: Strategy
Production Company: Fish&Clips
Media Partner: OMD

Finance How? Finance Now launches new consumer campaign via Strategy