Ogilvy New Zealand snares Tom Sykes from DDB Aotearoa for head of strategy role

New head of strategy, Tom Sykes, has been appointed at the Ogilvy Network NZ, starting this week.

Prior to joining Ogilvy Sykes was senior strategist at DDB Aotearoa. Sykes’ role as head of strategy see him focus on providing integrated brand strategy services across the suite of Ogilvy clients.

Says Megan Clark Cook, managing partner, Ogilvy New Zealand: “We’re thrilled to have Tom joining the fold. His invaluable skills and experience as a brand strategist and strong leadership qualities complement our capabilities across the network. He brings new strategic thinking to our clients, particularly with his focus on customer experience.

“It’s an incredibly exciting time at Ogilvy with a fast growing team. This year we’ve re-positioned the Ogilvy brand in the market and we’ve got fantastic momentum. I’m delighted to have Tom as part of the leadership team, bringing fresh energy and thinking to how we continue to shape our business offering.”

Says Sykes: “I was particularly attracted to the Ogilvy team because of the network’s dynamic approach to truly integrated ways of working. Also, the opportunity to work with a powerful and deeply accomplished leadership team, including Megan and Ogilvy Network CEO, KAM.

“I’m thrilled to help continue to build on Ogilvy’s collaborative platform in New Zealand as we creatively plot and pursue the path to growth for each one of our clients.”