Cordis Auckland appoints MetroEXP to handle brand strategy + build hotel guest engagement

Cordis Auckland has recently appointed MetroEXP, one of Auckland’s fastest-growing marketing and activations agencies, as its new brand and activations partner after a competitive pitch.

 

With work already underway on a new brand campaign for Cordis Auckland and the new Pinnacle tower, MetroEXP says they are thrilled with the appointment.

Says Tammy Milani, managing partner, MetroEXP: “We are over the moon to be working with both the NZ and global team to bring to life the beautiful brand essence of Cordis Auckland, and to be part of the unveiling of the stunning new Pinnacle tower.

“It is amazing to see MetroEXP ’s proposition and streamlined way of working resonating with more and more clients – we are definitely loving this growth mode.”

Inspired by a visionary blend of contemporary design and the Maori concepts of Te Whai Ao (light), Manawa (heart) and Kaitiakitanga (guardianship), the Pinnacle Tower is poised to set a new benchmark for modern luxury in Auckland.

Says Jayson Heron–Smith, director of sales and marketing and Rochelle Gray, director of marketing services: “We are thrilled to be working with the MetroEXP team, who understand our brand strategy and direction for Cordis Auckland and beyond. It’s an exciting time for Cordis Auckland with the new Pinnacle Tower set to make us one of the biggest and best hotels in New Zealand.

Says Joseph Silk, director of MetroEXP: “The Cordis is an iconic Auckland hotel and we are delighted to be able to welcome them to the agency fold.

“There was some stiff competition so we are really proud of the MetroEXP team.”

MetroEXP is an independent brand activation and events management agency and works with some of the country’s most forward-thinking brands including Ford, Wendy’s, Chorus and Waste Management. MetroEXP’s appointment is effective immediately.