Te Tari Taiwhenua / Department of Internal Affairs launches campaign for the Three Waters Reform Programme via FCB New Zealand


FCB New Zealand and the Department of Internal Affairs have launched the Three Waters Reform Programme public information and education campaign.


Currently 67 different councils operate most drinking water, wastewater and stormwater services across New Zealand. The reform programme is a transformational Government initiative that aims to provide better health, wellbeing and environmental outcomes for our communities for generations to come by changing the way these services are delivered.

Says Sean Keaney, FCB managing director Wellington: “It’s no secret that our drinking water, wastewater and stormwater systems are under pressure and the opportunity to be involved with this important mahi is terrific – after all, who doesn’t want better water outcomes.”

The integrated campaign went live in June and features illustrated and animated  TV, press, social and radio.

Says Amanda Duncan, the Department’s campaign lead: “We are very pleased with the campaign that FCB New Zealand have developed. The creative execution cleverly reframes water services from a system that people take for granted to a system that requires a little more care and attention to allow it to thrive for the greater good of New Zealand.”

FCB New Zealand was awarded the work after a competitive RFP process.

Client: Department of Internal Affairs
Advertising Agency: FCB New Zealand 
Media Agency: FCB Media
Production Company: Jacky Winter Group