Nura partners with the All Blacks in latest NURATRUE campaign via EightyOne, Wellington

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Headphone technology company Nura has launched its latest piece of work with the All Blacks in line with its new product release of NURATRUE via EightyOne.


It features players, Ardie Savea, Caleb Clarke, Brad Webber, and Ofa Tuungafasi as well as cameos by several All Blacks back room staff. Highlighting Nura’s unique technology, we see the All Blacks lose themselves in their personalised sound experience.

Says Chris Bleackley, ECD, EightyOne: “Nura technology allows the players to get in the zone like never before. The team at Thick as Thieves did a fantastic job of bringing this idea to life.”

Says director Megan Compain: “Partnerships become very special when the product truly lands with athletes, and Nura with their groundbreaking personalised sound technology has done just that. We all know the special place music plays with the All Blacks and Nura delivers!”

The work will be shown across multiple channels in NZ and Australia.

Mat Szwajkos. CD

Chris Bleackley. ECD.
Megan Compain. Account lead
Juliet Dreaver. Producer
Paul Stent. Sound Design

Thick as Thieves:
Nik Beachmam. Producer
Alex Sutherland. Director

Music Artist:
Christian Löffler