Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Graham Lang, chief creative officer of Juniper Park\TBWA, Toronto.
Winner: ITV ‘Drama vs Reality – Trap‘. Instead of competing with everyone else’s content, make your own content compete against itself. An insightful demonstration of the platform’s offerings. This spot is very well put together. It uses characters from the shows it is promoting and does it all with a plot twist in the middle and a wink and smile at the end. READ MORE…