Deadline looms for Comms Council’s 2021 Effie Awards; deadline 4pm Tuesday 17 August

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Deadline looms for Comms Council’s 2021 Effie Awards; deadline 4pm Tuesday 17 August

The deadline for the Commercial Communication Council’s 2021 Effie Awards in association with TVNZ is looming with entries closing at 4pm, Tuesday 17 August.


Since 1968, an Effie Award has been recognised by advertisers and agencies worldwide as representing the pinnacle in advertising effectiveness. It identifies the most significant achievement in marketing communications: ideas that work. Winning an Effie Award is about meeting a challenge and succeeding.

This year’s Effie Awards, organised in New Zealand by the Commercial Communications Council (The Comms Council), will be celebrating the impact that winning an Effie has on Client/Agency relationships, and how effective advertising draws the client and agency closer together.

Says Rupert Price, chief strategy officer DDB Aotearoa, and member of Effie’s Aotearoa Steering Committee: “Nothing better proves a client and agency are on the same page better than winning an Effie. It shows both partners are pushing in the same direction; using the power of creativity to drive exceptional business or behavioural outcomes for the brand.”

Call for Entries Issued: Wednesday 16 June
Entry Writing Workshop: Tuesday 22 June (2.30pm-4:30pm)
Entries close: Tuesday 17 August
Late penalty deadline: Thursday 19 August
Preliminary Judging: Tuesday 7 – Tuesday 14 September
Finalists Announced: Wednesday 15 September
Tickets on sale: Wednesday 15 September
Category Judging Online Judging: Thursday 23 – Thursday 30 September
Category Judging discussion session: Tuesday 5 October
Executive/International Online Judging: Thursday 7 October – Thursday 14 October
Executive Judging: Tuesday 19 October
Effie Awards Show: Thursday 28 October-Shed 10