AA Home launches new campaign for AA Home Response Plus via Hello

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AA Home has appointed indie agency Hello to launch its new campaign for AA Home Response Plus.


Says Bek Wall, commercial manager, AA Home: “We went to market earlier this year to find a strategic partner who could bring what we believe is a strong proposition to life. The agency developed a long-term platform for the brand to work across a myriad of products and services, and we’re confident it will drive commercial results.”

AA Home is a joint venture between the New Zealand Automobile Association (AA) and AA Insurance. The AA Home Response service was launched in 2018, after research suggested AA Members were frustrated by the difficulty of getting a reliable tradesperson when they had a home emergency. The business designed a subscription model for the new emergency service that works much like AA Roadservice does for your car, but this time sending an AA trusted plumber, electrician or locksmith to your home, 24-7-365.

Says Gary McCreadie, executive creative director, Hello: “We’re really proud of the work and have no doubt it will connect with New Zealanders. I’ve had the privilege of working on the creative and directing the campaign with the team at Larchmont.”

Says James Polhill, managing director, Hello: “The team at AA have been absolutely brilliant to work with from the outset. The pitch process was seamless and we’re looking forward to working together as the campaign builds and the product takes off.”

The campaign is currently running across TV, out of home, magazine, digital and point of sale.

Chairman: Dougal Swift
Commercial Manager: Bek Wall
Head of Brand & Marketing AA Insurance: Melodie Vickars
Senior Marketing Manager AA: Sarah Gibson
Marketing Manager AA Home: Nalini Dutt

Creative Agency: Hello
Executive creative dirctor: Gary McCreadie
Creative director: Damon O’Leary
Design director: Nick Riley
Design director: Charles Blomfield
Media director: Jason Theodore
Business director: Natasja Barclay
Managing director: James Polhill

Production company: Larchmont
Managing partner: Ngaio Pardon
Director: Gary McCreadie
Producer: Tony Whyman
DOP: John Toon
Production design: Bruce Everard
Offline editor: Tim Mauger / The Editors
Post production: Perceptual Enginnering
Online editor / colourist: Jon Baxter
Music / sound: Liquid Studios