Noel Leeming helps Kiwis find the perfect Father’s Day gift in newly launched campaign via TBWA/NZ


TBWA\New Zealand and Noel Leeming have brought Noel Leeming back to Kiwis’ screens this Father’s Day.


Continuing the theme of Olympic sponsorship work, the ad shows a passionate Noel Leeming expert helping a mother and son find the perfect gift for dad.

It does this by playing with something most people can relate to – a kid getting excited about buying a present. And while it was shot in level 1, the ensuing fun is something Kiwis could all use right now.

Says Jonathan Waecker, chief customer officer at The Warehouse Group: “It’s great to see our brand purpose ‘always happy to help’ being applied to one of the most special days of the year – Father’s Day. It’s a great demonstration of the brand helping to find a gift that will go to good use, with a bit of insightful fun & charm to boot.”

Says Shane Bradnick, chief creative officer, TBWA\NZ: “We’re enjoying creating the unique comedy of this second ad in the Noel’s campaign. The resolve being a fresh take on Father’s Day you don’t see coming.

“We love our kids loud voices, but now more than ever we also love a good pair of noise cancelling headphones.”

The campaign will be rolling out across TV and digital.

Client: Noel Leeming
Agency: TBWA\NZ
Media Agency: OMG
Noel Leeming PO audience & customer attraction: Rebecca Cheah
Noel Leeming Brand marketing audience & customer attraction: Lou Devine
Production Company: Tutu Films
Director: Robin Walters
Producer: Bex Richardson
DOP: Darryl Ward
Offline: Ben Chesters
Colourist: Dave Gibson
Online: Blair Walker
Sound Design & Mix: Liquid Studios