TBWA\New Zealand and The Warehouse ask Kiwis to spare a thought for the Dads, in a new spot celebrating all Dad does this Father’s Day.
The 30 second spot uses a Dad singing about all he does for his girls to The Proclaimers track, I’m Gonna Be (500 Miles).
From eating the leftover sandwiches, to playing dress up and catching spiders, this piece of film celebrates all that Kiwis’ Dads do.
According to The Warehouse, Kiwi Dads are a modest bunch with Father’s Day only being celebrated by 63% of New Zealanders. After some tough times in and out of lock downs, The Warehouse wanted to ensure we spare a thought for our Dad’s this weekend.
Says Jonathan Waecker, chief customer officer at The Warehouse: “This Father’s Day we wanted to celebrate Kiwi Dad’s and show all they do in a fun, positive light while recognising the big role they play in our kids’ lives.
“This is especially true during a lock down. There will be Dads across the country turning their hand to all sorts as they discover creative ways to keep their kids educated and entertained.”
Says Shane Bradnick, chief creative officer, TBWA\NZ: “It’s a fun spot that shows just how special Dads are. It also reminds people to take that extra moment this Father’s Day to say thanks.
“Although we didn’t plan for a lockdown, we also wanted a spot that showed a Covid-friendly family bubble applicable to any alert level. Director Zoe McIntosh did a great job capturing the story and a shout out to our Dad who nails his own version of The Proclaimers classic.”
The campaign will also be rolling out in TV, digital and radio.
Client: The Warehouse
Agency: TBWA\ New Zealand
Media Agency: OMG
Senior Marketing Manager: Will Harvey
Production Company: Sweetshop
Director: Zoe McIntosh
Executive Producer: Ben Dailey
Executive Producer: Kate Roydhouse
Producer: Anna Stuart
DOP: Maria Ines Manchego
Offline: Sam Brunette
Grade: Dave Gibson
Stills Photography: Steve Boniface
Online: Stu Bedford
Music, Sound Design & Mix: Franklin Road