Following a brand refresh, T&G Global is rolling out the JAZZ apple brand’s first global marketing push with a new campaign created with Lachlan McPherson and Friends.
The initiative is deploying in key markets including USA, Germany, Belgium, Netherlands, UAE, Thailand, Vietnam and New Zealand, with more to come.
Says Rebecca Champman, head of marketing, T&G Global: “The campaign is key to driving brand awareness and in establishing JAZZ as the ideal snack on the go.
“The new positioning line – ‘Is it JAZZ time yet?’- puts the apple at the heart of the snacking occasion, in a conversational and spontaneous way. With more people looking for healthier snacking choices, we’re promoting the fact that JAZZ apples fulfils this need.
“Thanks to their perfect snack-size, tangy-sweet balanced flavours, juicy crunch and source of nutrients, JAZZ is the ideal always refreshing snack.”
Says a spokesperson from Lachlan McPherson: “It is satisfying to help something as naturally good as the JAZZ apple take a share of the snacking market. And at the same time help a New Zealand brand gain enhanced adoration internationally.”
First grown in New Zealand 25 years ago, JAZZ apples are now grown under licence in 10 countries. They are exported to more than 45 countries and are available all year round in key markets.
Client: T&G Global
Head of Marketing: Rebecca Chapman
Brand Manager: Audrey Mitrani
Agency: Lachlan McPherson and Friends
Creatives: Rob Jack, Lachlan McPherson
Photography: Charles Howells