Templeton Group appoints Republik to handle creative, brand strategy and media duties
Templeton Group has appointed Republik to lead its brand strategy, creative development and all media planning and placement, effective immediately.
Templeton Group is one of New Zealand’s largest and fastest growing property developers and masterplanners at scale. Key to success is its breadth of experience, unrelenting attention to detail and recognising individuality – taking people’s aspirations and turning them into reality. Whether it’s apartment living or a masterplanned, complete community – Templeton Group creates distinctive places with Kiwi character where people love to live.
Templeton’s founder and CEO Nigel McKenna has been responsible for many exceptional developments and communities around New Zealand, including Auckland’s Viaduct. He created the Viaduct’s iconic Soul Bar bringing European style to a part of Auckland’s waterfront which had been previously run down and underutilised. The award winning inner city residential development – Beaumont Quarter, is to this day seen as an exemplar for quality urban design and planning. Wellington’s Rydges hotel, as well as Wellington’s long-standing eateries Dockside and Shed 5, arguably kick started Wellington’s waterfront renaissance.
Says Chris Simpson, head of corporate affairs at Templeton Group:“Republik’s involvement across the business, further reinforces Templeton’s drive to be the best in New Zealand. Republik’s track record, category knowledge and experience combined with an energy and desire to deliver world class outcomes has our office buzzing. We are working at scale and stepping things up, we needed to consolidate our creative and media requirements. Republik have already identified many opportunities that will enable us to be far more effective.
“With such a huge focus on growth, it’s crucial that we ensure all aspects of the business are aligned. We have multiple projects and community developments at various stages of completion, each one requiring a unique creative and marketing approach. In addition, we’re the world’s best kept secret, so there’s a huge brand job to do. It’s going to be a huge few years ahead!”
Says Craig Abbott, director, Republik: “This is a great opportunity for the agency and a big deal for me personally. Reconnecting with Nigel has been a breath of fresh air, with his vision to re-think categories lost in old fashioned financial modeling.
“Property marketing and place-led authenticity is what I enjoy, and our crew are excited – we’re looking forward to a long partnership with Nigel, Chris and the team, developing a new depth of thinking that resonates with New Zealanders.”