Motion Sickness bolsters creative firepower with promotion of Jordan Stent to CD role

Motion Sickness bolsters creative firepower with promotion of Jordan Stent to CD role

Independent agency Motion Sickness has restructured a key part of its business, promoting Jordan Stent (right) to the role of creative director.


The move means agency founder Sam Stuchbury (left) will step up as executive creative director, and is part of a planned upscaling of the business to ensure it has the capacity to meet its growing client roster.

Says Stuchbury: “This restructure shows we’ve got the firepower and the capacity to keep up the momentum, and continue developing strong creative work. It provides additional creative leadership within the agency.”

Stent has worked for Motion Sickness for nearing six years, beginning as a junior creative when the business was just a quarter of its size. His new role has fallen into place over the past twelve months, he says, and will provide a stronger point of guidance to the business’s rapidly growing team: “With an increasing degree of autonomy on projects within the team, the growth in my role has felt like a real natural progression – it’s a big testament to the opportunities within the agency to foster young creative potential.

“The past year or so has been a real storm for us. We’ve bolstered the team with some bright new talent, and we’re particularly fortunate to have our hand on producing some globally-recognised campaigns with meaningful and effective outcomes. The train has been running full-speed, we’re carving a unique space for ourselves in the industry, the calibre of work coming out of Motion Sickness is only getting stronger, and we’re beginning to build recognition as an agency that can hold its own locally and abroad.”

Motion Sickness has added to its reputation, with several campaigns recently winning at the Clios, Ad Stars, and the Gerety Awards.

Stuchbury says the restructure is the next chapter of the business, made necessary by the number of clients and the brands Motion Sickness is now working with: “We’re growing quickly and there are more people in the team to manage creatively. This new structure, along with our new hires, has allowed us to out-run the growth and deliver for our new clients. We’ve also now been able to build in extra capacity to allow time for proactive work and new opportunities that come along.”

Two new hires, Dora Fedaeff (social strategy) and Sylvia Humphries (creative) are now ensconced in the business, and Motion Sickness is hiring for two new roles – a social media strategist and copywriter.

It has “hit the ground running” with DB with a big suite of work across nine of its brands and a “hefty and exciting” project is in the works with Energy Online, Stuchbury says.

But relinquishing control hasn’t been easy, he concedes.

“Building the business creatively has always been my baby, and I’ve always been apprehensive about relinquishing some control. But I’ve worked alongside Jordan for almost six years, and we’ve built a great rapport and trust in each other. Jordan has an innate sense of style and taste that can’t be taught, and an irritatingly good attention to detail. I’m excited about how we can work together, as well as independently. It feels like the right time. Motion Sickness is all about strong strategic foundations, big creative ideas and excellent execution, I think the new team structure will help us continue to live up to that promise.”

The agency now has over 17 staff with more growth plans after some recent lead creative agency role wins.