After a rigorous three-stage process, Z Energy has appointed Saatchi & Saatchi New Zealand as its Strategy and Creative partner. The partnership will see the agency provide creative services across the entire Z platform, including brand, retail, digital, POS, content, social and CRM.
On the appointment, Z Energy Chief Customer Officer Figen Ulgen says: “We enjoyed the process of having some of the country’s best creative companies take a look at our brand and branded eco-system, and it was Saatchi that delivered on all fronts. We are now looking forward to the journey ahead.”
Says Mark Cochrane, Saatchi & Saatchi NZ Chief Executive Officer: “Z Energy is an important organisation to all New Zealanders and we feel privileged to be working with them.
“Together with MBM we are also excited by the opportunity of bringing Z the modular intelligence, capability, talent and technologies across the Publicis Groupe connected platform”.