ANZ launches next iteration of its ‘We Do How’ brand platform via TBWA\New Zealand


Following the successful launch of ANZ’s ‘We do How’ platform, the financial wellbeing story of Ravi, Claire and their two children Sameer and Tara Sharma has unfolded with a new savings story, created by TBWA\NZ.


The launch introduced us to the Sharma’s and their financial wellbeing goals, showing ANZ supporting them and providing the ‘hows’ for their ‘whys’. But the heart of the story is all about father and son as Sameer spends years working towards his dream of becoming a Black Cap.

The newest chapter in the ANZ financial wellbeing journey has Sameer working hard to save money for his cricket tour. Saving is a fundamental way to improve financial wellbeing and a topic close to the heart of almost 60% of Kiwis, who want to know more about how to save and invest for their future .

Says Matt Pickering, general manager of marketing, ANZ: “Setting a savings goal is a fundamental way to improve your financial wellbeing – whether it’s saving for a rainy day, a family holiday or to own your own home. ANZ’s Financial Wellbeing Programme can show you how to get there and through the eyes of Sameer, we see him creating the right behaviours early on.”

Rather than telling New Zealanders to get ahead or dream big, ANZ’s brand platform ‘We Do How’ is all about giving people the practical know-how they need to start their financial wellbeing journey.

Says Shane Bradnick, chief creative officer, TBWA\NZ: “As the Sharma’s story unfolds we see that financial wellbeing isn’t about being rich, it’s about feeling better about your finances and achieving your own personal goals with the right know-how, and saving is an important part of this journey.”

ANZ ‘We do How’ Savings is on air 10 October.

Client: ANZ NZ
Agency: TBWA\NZ
Production Company: Goodoil
Director: Adam Stevens
Executive Producer: Matt Long
Post Production: Blockhead
Editing: The Editors
Audio: Beatworms
Music Licensing: Franklin Road
Media Agency: PHD
PR Agency: TBWA\Eleven PR

ANZ launches next iteration of its ‘We Do How’ brand platform via TBWA\New Zealand

View the previous ‘We Do How’ TVCs below: