Ex-Facebook creative strategist Andy Blood releases book ‘Full Bleed’ as a series of NFTs

Ex-Facebook creative strategist Andy Blood releases book ‘Full Bleed’ as a series of NFTs

Andy Blood. Fearless creator, ex Facebook creative strategist and former World’s Most Highly Awarded Executive Creative Director and triple Cannes Grand Prix winner, will – in mid October – publish his book ‘Full Bleed’ as a series of NFTs*.


In keeping with its subject, creativity, Full Bleed will test the boundaries of how we publish and consume content.

Exclusive to Litho – launched by CENNZnet as NZ’s first NFT minting platform – Blood’s book will be available in three ‘Metaversions’ with each one conferring a right to publish to its owner. Raising the question: is this a book, an artefact, or a publishing deal?

Says Blood: “It could be either a ridiculously expensive book, a ludicrously cheap publishing deal, or nothing at all.”

Full Bleed’s 44,000 words also contain the seed phrase that will unlock a digital wallet, containing an undisclosed sum in a cryptocurrency.

To commemorate the launch, Counterfeit Books Ltd will also present for auction a series of ‘Counterfeit NFTs’. These include 9 one-of-a-kind pieces, and one collection. These especially commissioned originals were painted by Sydney-based artist Red Kiddo (@theredkiddo on Instagram).

(*Only the digital versions will be auctioned.)

Follow @lithoverse on twitter or @BloodyNFTs on Instagram for updates.

Online and OOH advertising will support the launch.

The standard EPUB and hard copy editions of Full Bleed will be published mid to late October and will be available in all forms on Amazon.

Poster campaign: Design and art direction by Philip Kelly Studio. (www.philipkellystudio.com).
Online video & digital magic: Nic Neame (The Little Red Brick).


*An NFT (Non Fungible Token) is a unit of data stored on a digital ledger, called a blockchain, which can be sold and traded. The NFT can be associated with a particular digital or physical asset (such as a file or a physical object) and a license to use the asset for a specified purpose. NFTs (and the associated license to use, copy or display the underlying asset) can be traded and sold on digital markets.

NFTs function like cryptographic tokens, but, unlike cryptocurrencies like Bitcoin, NFTs are not mutually interchangeable, hence not fungible. While all bitcoins are equal, each NFT may represent a different underlying asset and thus have a different value. NFTs are created when blockchains string records of cryptographic hash, a set of characters identifying a set of data, onto previous records therefore creating a chain of identifiable data blocks. This cryptographic transaction process ensures the authentication of each digital file by providing a digital signature that is used to track NFT ownership. However, data links that point to details like where the art is stored can die.

Ex-Facebook creative strategist Andy Blood releases book ‘Full Bleed’ as a series of NFTs