Since its founding days in the Southern Alps of New Zealand, production company Two Bearded Men has grown, evolved and become renowned across the globe for storytelling of the highest calibre. To reflect its extended offering, it has rebranded as The Beards with a fresh look to match.
After developing a new positioning that spoke to its knack for delivering epic and heartfelt tales, The Beards engaged the talented folks at Auckland design agency Fuman to craft a brand that paid homage to the legendary storytellers who have gone before us. The likes of Aristotle and Plato, who just so happened to don impressive beards of their own.
Says Tim Pearce, creative director, The Beards: “Our company started out with just Toby Crawford and I, then organically grew to a collection of talented creatives with skills across a myriad of disciplines. Many lacked the signature facial covering but made up for it with a shared passion for bringing the tales of our people, places and brands to life. Our clients began referring to our team as ‘The Beards’, so it felt only natural to make it official.”
The Beards is based in a creative studio overlooking the inspiring waters and mountain ranges of Lake Wānaka, offering video production across traditional TVC, digital content, longform, line production, and stills photography, along with a complete suite of in house equipment.
Says Toby Crawford, managing director, The Beards: “Our years of experience in problem solving place us in the perfect position to help businesses and individuals convey their tale to the world, no matter their location. We’re excited to relaunch as The Beards, a brand that more closely encapsulates our ethos and reflects the high level of creative output from the team.”
The Beards’ latest showreel can be found on its new website, demonstrating the diversity of work it undertakes. Currently fully operational under level 2 with solid remote video feed options for clients and agencies based elsewhere.
Visit the website: https://www.thebeards.nz/