One of the biggest dates on the Chinese calendar saw Rockit apple sales up 94% in Mainland China for the Mid-Autumn Festival sales period following its marketing campaign celebrating Mid-Autumn Festival.
Rockit general manager global sales, Mark Pay says it was phenomenal to see retail partners deliver over 3,800 in-store POS displays and hand out thousands of samples to promote a healthy gifting experience for the festival, while also educating consumers of the nutritional benefits of Rockit snack-sized apples.
Says Pay: “We worked hard as a team to generate a strong campaign for Mid-Autumn Festival to grow brand awareness and build customer loyalty to drive ongoing sales. Seeing 120,000 iconic Rockit giftboxes – designed and drawn by renowned Shanghai-based artist, Yixin Zeng – packing a punch in-store and selling out across e-commerce platforms Fruit Day, TMall and JD.com was fantastic.
“Our sales on TMall and JD.com increased by an incredible 600% throughout the campaign. We also saw over 120,000 visitor views on TMall – smashing our target 80,000 – demonstrating how effective our marketing efforts and e-commerce promotions have been in this market.”
Rockit will drive continued growth in the Greater China market by building strong, successful relationships with licensees and retailers, while staying across local consumer trends to create great brand experiences for its target consumers.