Sanitarium and Pitchblack lodge formal compliments over new Light ‘n’ Tasty Flavours


Sanitarium’s latest campaign via Pitchblack Partners encourages Kiwis to make formal compliments about Sanitarium’s two new Light ‘n’ Tasty flavours, Blueberry and Nut-Lovers, both with 25% less sugar than the original Light ‘n’ Tasty range.


Kiwis just love to compliment on all sorts of forums. Whether it’s complimenting Hilary Barry on her outfits, complimenting politicians, or even complimenting new product flavours, Kiwis are addicted to complimenting. So Pitchblack thought it’d feature two classic compliment-ers in the new TV spot and really let them loose.

Pitchblack itself will be lodging a formal compliment about Pitchblack with the ASA later this week.

Any formal compliments from the wider industry can be filed in the comment section below.

The campaign is airing across TV, Video On Demand and OOH.

Client: Sanitarium Health Food Company
Creative agency – Pitchblack Partners
Production company – JetBlack
Director – Johnny Barker
Sound Design – Liquid Studios
Media – PHD