TBWA\NZ LURES JILLIAN REEDY FROM The Brooklyn Brothers in the UK for CHIEF GROWTH OFFICER role

TBWA\NZ Group has appointed Jillian Reedy, most recently managing director at The Brooklyn Brothers in London, to the newly established role of Chief Growth Officer.

Reedy is joining TBWA\NZ Group to help accelerate their client’s growth through the application of DisruptionX, the Group’s connected brand and experience offering. She will also work to further connect the power of creativity that sits within TBWA with the
world-class CX, technology and, experience offerings of the Digital Arts Network.

Reedy has worked at top agencies in New York and London, with a strong and consistent focus on business growth. Most recently, she was Managing Director at The Brooklyn Brothers in London, a creative powerhouse named a Top 5 global agency by Campaign and also known for the creation of the beloved TV character Ted Lasso, turning the country of Iceland into a top tourism destination and numerous award-winning campaigns for iconic brands such as American Express, Jaguar, Land Rover, Mini, Bumble and more.

Prior to The Brooklyn Brothers, Jillian was Head of Growth and Business Strategy across EMEA at Edelman, the world’s largest independent PR agency. There she led the transformation of the business across 16 offices from a traditional PR offering into an integrated marketing business, as well as captaining many of the agency’s biggest global and regional new business wins, including Nissan, Coca-Cola and Unilever brands.

Says Catherine Harris, TBWA\NZ Group CEO: “We loved our conversations with Jillian from our first meeting. She is a world-class talent, a highly strategic business lead and she is passionate about the power of creativity to transform. We are excited to have her join us as we enter the next phase of our expansion. Jillian is an inspiring person to be around and we know she will have a brilliant impact on our crew and drive growth for our clients.”

Adds Shane Bradnick, TBWA\NZ Group Chief Creative Officer: “We’re thrilled to have Jillian onboard, she’s super smart, a load of fun, and an absolute legend. Her experience in PR and at shops like The Brooklyn Brothers will help make everything we do exponentially more impactful. By leading DisruptionX, Jillian will open up new creative frontiers that will allow us to further demonstrate how the power of creativity can grow our partners’ businesses.”

Says Reedy: “I am thrilled to be joining TBWA during this exciting time for the group. They have such strong momentum in the market, and I think the TBWA point of view on how to build brands and grow businesses – DisruptionX – is one of the best and most effective in the industry. I was very inspired by the vision Catherine and Shane share for their clients and their team and I’m looking forward to working with them to make it happen.”

Reedy will be joining the TBWA\NZ Group team from the second week in October.