Burger King has launched a new campaign via Pitchblack Partners to mark the return of the Big King.
Last year, Burger King launched the Big King, tickling the palates of Kiwis with a bigger, flame-grilled, secret saucier, no-unnecessary-bun interpretation of a certain iconic McDonald’s burger.
And such was the success of the Big King that BK is bringing it back. And even McDonald’s is impressed “we concede that the Big King is bigger than the Big Mac” ASA finding 2020.
Not only did last year’s burger sales exceed targets by 131%, it drove an overall uplift for Burger King of +12%.
Says Jono Key from Pitchblack: “Last year, Burger King again found its challenger roots, with a clear product differentiator in flame-grilling. It’s been a fantastic campaign encouraging New Zealanders to taste the difference.”
Says Andrea Spearman, head of marketing at Burger King: “We believe in bold work that gets attention and delivers sales, and once again the team at Pitchblack Partners & Jetblack Productions have delivered in spades. Big King 2.0 is already setting new records.”