MBM bolsters senior digital team with the appointment of Denise Tan as digital director

MBM has announced the appointment of Denise Tan as digital director. Working collaboratively with the client service director Will Tran, Tan will be responsible for driving strategic thinking and marketing effectiveness across key accounts whilst helping to drive the continuous evolution of MBM’s digital product.

This is a new role has been added to the MBM Auckland team to support recent growth off the back of new business wins including Melodics Limited, E-commerce consulting projects and MBM’s growing Auckland Council Groupe remit.

With a passion for developing digital media strategies that address clients’ business needs, Tan brings extensive media experience from her nine years at PHD, leading award winning brand and campaign work for both Skinny and Spark. Most recently, Tan has been an integral part of teams who have secured global accolades with multiple APAC Effie Golds.

Says Tan: “I’m thrilled to be joining the talented team at MBM and am excited by the agency’s strategic approach to provide their exceptional roster of clients with innovative solutions. What MBM has achieved to date speaks for itself, and I feel privileged to be getting behind the wheel of such an impressive operation.”

Says Emily Isle, head of digital media, MBM: “We are really pleased to have Denise on board. She brings an uplifting creative and positive energy to the team, along with a valuable strategic skill set of performance and brand building digital capabilities.”