Orcon Group (formerly Vocus Group), the owner of ISP brands Orcon, Slingshot and Flip has appointed Pitchblack Partners after a competitive pitch.
The relationship has already spawned Slingshot’s highly popular Free For the Frontline campaign, a thank you to all frontline Kiwis who’ve worked tirelessly throughout the last 18 months, and just this week, Orcon’s A Level Free Announcement campaign offering 6 months free Fibre for SMEs in business distress due to Covid lockdowns.
The account win sees strategy, creative and production for all three brands heading to the agency and its production company, Jetblack.
Says Taryn Hamilton, chief executive, consumer and business: “We have been super impressed with the Pitchblack team’s thinking, execution, and production chops. We have three challenger brands that need smart, innovative and fast turn-around campaigns, and Pitchblack have the credentials, skills and attitudes we were looking for.”
Says Campbell McLean, business partner, Pitchblack Partners: “The Orcon Group of brands is a fantastic fit for Pitchblack. The team at Orcon are highly collaborative and keen to challenge the category behemoths with real innovation in both product and comms. This type of ambitious partner is what we enjoy most.”