Noel Leeming helps Kiwis pick the perfect gift this Christmas in new campaign via TBWA\NZ


TBWA\New Zealand and Noel Leeming are bringing the ever-helpful Noel Leeming character back with two festive commercials for the holiday season that launch today across New Zealand.


The spots feature a Noel Leeming passionate expert helping customers to choose the perfect Christmas present for their loved ones, via the gift of tech.

Says Jonathan Waecker, chief customer and sales officer at The Warehouse Group: “With so many things for people to juggle at this time of year, we want to help relieve some stress for Kiwis by letting them know we’re here to help with gifting inspiration.

“There’s no better time than Christmas to deliver our ‘always happy to help’ brand message and these latest spots do that with a smile.”

Says Shane Bradnick, chief creative officer, TBWA\NZ: “We all need a bit of a hand with the Christmas shopping, and these latest commercials show how Noel Leeming is the place to come to find gifts that will be loved.

“Very much in the same fun vein as the preceding work, we see Noel as a super helpful person that makes people’s days.”

The campaign will also be rolling out in TV, digital, social, OOH and through shorter 15 & 6-second cutdowns and YouTube bumpers.

Client: Noel Leeming
Agency: TBWA\NZ
Media Agency: OMG
Noel Leeming PO audience & customer attraction: Rebecca Cheah
Noel Leeming Brand marketing audience & customer attraction: Lou Devine
Production Company: Fish
Director: Gary John
Producer: Samantha Attenborough
DOP: Billy Bycroft
Offline: Tim Mauger
Colourist: Matic Prusnik
Online: Mandy VFX – Anita Ward
Sound Design & Mix: Liquid Studios