NZ King Salmon launches new campaign for Regal’s Cold Smoked range via Republik

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NZ King Salmon launches new campaign for Regal’s Cold Smoked range via Republik

As New Zealand heads into summer, Kiwis are looking for easier, healthier and full-flavoured meal options to enjoy with friends and family. So Freemans Bay indie agency Republik, has created a campaign to promote Regal’s Cold Smoked range of King salmon products, available in three flavours; Cold Smoked, Manuka and Maple.


Raised in the pristine waters of the Marlborough Sounds and cured by Regal’s master smokers, their Cold Smoked range is renowned the world over for its vibrant colour, melt in the mouth texture and exquisite flavour.

Says Sahra Cliffe, retail marketing manager, NZ King Salmon: “Once again, this has been a fantastic process, and the proof is in the final campaign material that we’ve created. We wanted something fresh and exciting, something that would give our product cut-through at a very busy time of the year. Consumers are being constantly served up a range of culinary options to put on their shopping lists and we want to make sure Regal is a regular addition during this busy period. It’s been a lot of fun, and I’m sure sales will reflect all the hard work.”

Says Emma Munro, account director, Republik: “Regal Cold Smoked is such a great product, it’s a staple at my place all year round. Whether I’m throwing together a quick and easy meal for the family or I’m entertaining unexpected guests, Regal Cold Smoked always make me look good in the kitchen… and that’s not easy!”

Client – New Zealand King Salmon
Agency – Republik
Photography and Motion Graphics – Hashbrown