Make-A-Wish appoints Ogilvy NZ as new full-service agency partner

Ogilvy NZ has announced its new partnership with the Make-A-Wish Foundation, an organisation that exists to make wishes come true for children with critical illnesses.

The appointment will see Ogilvy NZ manage the full-suite of integrated agency services from brand strategy and creative, to digital experience and PR. Ogilvy NZ will work with the Make-A-Wish team to help amplify the brand and connect with New Zealanders, enabling the charity to continue making a huge impact and granting the wishes of every eligible child.

Says Pam Elgar, chief executive of Make-A-Wish: “We appointed Ogilvy NZ because of its extensive offering and proven success in growing brands. We are confident Ogilvy NZ will help the foundation deliver new ideas and share our stories with new audiences, in meaningful ways. It’s critical we show communities just how powerful granting a wish can be. We were very impressed with Ogilvy NZ’s understanding of what our organisation needs, and we look forward to a long and successful partnership.”

Since Make-A-Wish granted its first wish in 1986, more than 2,500 wishes have been granted across New Zealand. As a not-for-profit charity, Make-A-Wish rely on donations to make every wish happen, so its marketing efforts are critical to the success of the organisation.

Says Megan Clark Cook, managing partner, Ogilvy NZ: “We are delighted to be appointed the agency of record for the Make-A-Wish Foundation. We are in awe of the incredible job this organisation does and we are passionate about helping to grow their profile, so the team can continue their important work.

“The partnership will leverage our full Ogilvy NZ offering, including our recently launched Ogilvy PR division, alongside our creative and strategic capability. We’re already rolling up our sleeves and getting stuck into the work.”